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The Auto-Responder feature enables a user to create a SMS keyword and schedule future messages that automatically happen based on the time and date that the keyword is engaged with. Trigger unlimited future SMS Marketing messages off of the initial engagement via text to the keyword. Examples of real world deployment would be an oil change store running a Point of Sale SMS Marketing campaign, getting users to text to receive an instant coupon for the next time they visit. They get an instant text back, and also receive a message exactly 90 days later giving the coupon for their next visit. Other messages may be scheduled at 180, 270, or 360 days into the future based off of the initial SMS Marketing engagement